Leonetto Cappiello
Biografie1875 - 1942
Over de kunstenaar
Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design.
One of the greatest figures in the history of poster art, the Italian artist and caricaturist Leonetto Cappiello succeeded the lithographers Toulouse-Lautrec (1864-1901), Jules Cheret (1836-1932) and Alphonse Mucha (1860-1939) as the leading advertising poster designer in Paris. His ascendancy - occurring in the late 1900s, as Art Nouveau was beginning to decline - was based on his new functionalist style of graphic art, in which a single bold image would be used to grab the viewer's attention. This graphic design proved highly effective, not only in drawing attention to the product but also in building a brand. It made Cappiello the acknowledged master of the advertising poster for almost 20 years. Active in Paris, Cappiello also completed a number of poster designs for Italian publishers such as Ricordi, and big brand companies like Campari. Known as the father of modern advertising, Cappiello was eventually superceded by the Art Deco master - the Ukrainian-born poster artist Adolphe Jean-Marie Mouron, known as A.M. Cassandre (1901-68).
One of the greatest figures in the history of poster art, the Italian artist and caricaturist Leonetto Cappiello succeeded the lithographers Toulouse-Lautrec (1864-1901), Jules Cheret (1836-1932) and Alphonse Mucha (1860-1939) as the leading advertising poster designer in Paris. His ascendancy - occurring in the late 1900s, as Art Nouveau was beginning to decline - was based on his new functionalist style of graphic art, in which a single bold image would be used to grab the viewer's attention. This graphic design proved highly effective, not only in drawing attention to the product but also in building a brand. It made Cappiello the acknowledged master of the advertising poster for almost 20 years. Active in Paris, Cappiello also completed a number of poster designs for Italian publishers such as Ricordi, and big brand companies like Campari. Known as the father of modern advertising, Cappiello was eventually superceded by the Art Deco master - the Ukrainian-born poster artist Adolphe Jean-Marie Mouron, known as A.M. Cassandre (1901-68).
